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Apple Keynote - New AirPods, Apple Watches and the iPhone 14

The newcomers from Apple! The latest models of AirPods, Apple Watches and the iPhone 14 models.

Many Apple users could hardly wait - Apple's September 7, 2022 keynote started at 7 p.m. Central European Time.

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Apple Keynote

Apple's Keynote is a presentation program developed in-house by the company. New products with the macOS and iOS operating systems are presented there. Whereby it is never certain in advance which products it will be. Will it be a new Mac? Will new Apple Watches or AirPods be presented? Will there be a new iPad or the latest iPhone model?

The September 7 keynote was an absolute highlight - it introduced the new Apple Watch Series 8, Apple Watch SE and the most powerful Apple Watch ever - the Apple Watch ULTRA.

Another new introduction is the new 2nd generation AirPods Pro. They are equipped with a new chip, improved noise cancellation and many other features - we will go into more details in this article.

For enthusiastic Apple users, the wait is over - the most eagerly awaited new launch has been presented: The new iPhone 14 models. The new model comes in four different versions - iPhone 14, iPhone 14 Plus, iPhone 14 Pro and the top model iPhone 14 Pro Max.

The new AirPods Pro in the 2nd generation

For an even better sound experience, the AirPods Pro have been completely redesigned. Thanks to Apple's newly developed H2 chip, the new AirPods are the company's most powerful in-ear headphones since their launch. They function perfectly with "Siri" and the active noise cancellation (Noice Cancelling) has been significantly improved once again - the 3D Audio feature allows the sound to be personalized individually and provides an absolute deep sound experience. New "swipe functions" make handling even smarter than with previous models. Up to 6 hours of playback are possible with one charge. With the waterproof MacSafe charging case, up to 30 hours of playback is possible with active noise cancellation. The new U1 chip helps users with the "Where is?" function to locate the case precisely and find it again at any time. With the integrated speaker, the case also gets new functions. Sounds can be heard when the case is located or when the battery power is low.

Together with the new performance chip (H2), specially developed drivers and amplifiers provide a unique sound. Highs, lows and basses convince with incredible clarity. The H2 chip uses effective adjustment algorithms that ensure the fastest possible sound processing. This allows users to enjoy sounds and tones in real time. In addition, all details can be adjusted to any individual ear shape. An inward-facing microphone ensures natural voice processing during calls and video telephony. Thanks to the perfectly cooperating chip and driver, noise cancellation is two times better than its predecessor. An additional new factor is the four size differences of the silicone tips, which contribute to the optimal fit. These come in sizes XS, S, M and L. Here, too, greater attention has been paid to individuality. Pre-orders are possible from 09.09., Available from 23.09.

Apple Watch Series 8, Apple Watch SE & die Apple Watch ULTRA

Apple's keynote also introduced the new smartwatch models. The Apple Watch Series 8, Apple Watch SE and the Apple Watch ULTRA.

The design of the Apple Watch Series 8 has been revised and is now even more powerful. The new Watch has a large always-on display. It extends to the edge and fits perfectly into the rounded case. With the Always-On Retina Display, the countless, detailed watch faces look incredible. Even with the wrist lowered, the dial is easy to read and everything is perfectly visible at a glance. In addition to the perfect design, the display is break-, dust- and water-protected due to its shape. Latest sensors provide a better insight about your health. Body temperature, blood oxygen and heart rate measurements are the absolute highlights here. In addition, the Watch is able to perform an ECG and monitors the user's sleep with many details. With the Health app, the intake of medication can be recorded and logged. Thus, the Apple Watch Series 8 takes care of the most important health attributes for the user. Another safety feature is accident detection. This is made possible by the acceleration sensor, which detects G-forces of up to 256 G. Thus, fall detection is also possible, where an emergency call can be sent if you can no longer move, for example. Additionally, there is an SOS button on the side of the case - if you press it, the user's location is transmitted. Siri and fitness functions are also on board again and have been upgraded. An absolute all-rounder that takes care of you and your surroundings will be available from September 16 for €499.00.

The latest version of the Apple Watch SE is almost on par with the more powerful versions. The Apple Watch SE comes in three different colors regarding the casing. The SE variant also comes with many health, fitness and safety features. Users do not have to do without accident detection or sleep and heart rate monitors despite the much lower price. Countless useful functions for a small price of from €299.00, that is what distinguishes the Apple Watch SE. The SE will also be available from 16.09.

 

The Apple Watch ULTRA is an absolute high-end device. It is Apple's most rugged and powerful Watch ever. It comes with an extremely sturdy titanium case and a battery life of up to 36 hours. It will be available starting Sept. 23. All the details have been made with extremely high precision. The Watch comes with a display made of sapphire glass and a titanium case. This created a perfect symbiosis of balance, weight and resistance. The Digital Crown and side buttons have been made larger, making the Watch easy to use, even when wearing gloves, for example. It is waterproof up to 100m, and thanks to the many functions it replaces any dive computer. (EN13319 certified - recognized standard of diving computers) The Apple Watch ULTRA is resistant to any temperature, elemental or weather conditions. A Watch for extremes - resistant from -20° to +55°! It got the brightest and largest display of all predecessors. Due to the Always-On Retina Display, it is twice as bright as any other Apple Watch and has also received a night mode. Another highlight is the new action button. This can be individually assigned with functions according to the user's wishes. The Watch has an integrated GPS antenna - the extremely precise dual-frequency GPS provides the user with exact location data. Two implemented speakers ensure the best quality and volume of the Siri function and calls. Another new gimmick is the siren - the siren is able to emit a loud sound of 86 decibels and is audible up to 180 meters. Perfect for calling for help or making yourself recognizable. The Apple Watch ULTRA also has the aforementioned side button, which sends an emergency call or activates the siren when held down. Three microphones controlled by an algorithm always ensure the best voice quality. It has a depth gauge that measures water depths of up to 40 meters, including the water temperature. The watch is an absolute endurance runner - with normal use it can be used for up to 36 hours, with the power saving setting even up to 60 hours. The wristbands of the ULTRA Watch were also specially developed - here, all sports or extreme sports were taken into consideration. For any kind of sport, whether extreme, outdoor, indoor, endurance, or water sports, there are specially customizable wristbands.

Apple Watch Series 8
B2B SHOP
Apple Watch ULTRA
B2B SHOP
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iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone Pro Max

Four versions of the new top model were presented. What new features do the models bring with them?

The new iPhone 14 and iPhone 14 Plus come in 6.1-inch and 6.7-inch display sizes. The new devices have the best battery life so far. The newcomers will be available for pre-order from 9.9. The iPhone 14 will be available from 9/16 and the iPhone 14 Plus from 10/7. They come in 5 striking colors: Red, Polaris, Midnight, Blue and Purple. The cases are made of aluminum, which corresponds to the quality used in space travel.

The devices are equipped with a Retina XDR display including a Ceramic Shield, which is more resistant than any other smartphone glass and is also splash-proof. With iOS 16, users have many new options to customize the home or lock screen. Activity rings visually show user usage. Live app updates are visibly displayed and photos can be made more vivid with the layer effect. As with the new Apple Watch, the new iPhone 14 models feature accident detection. The iPhone uses the speed sensor to detect the accident, and is able to contact the stored emergency contacts or 911. The iPhone 14 models are equipped with the best battery life currently available. Up to 20 hours of video playback is possible with the iPhone 14 and up to 26 hours of video playback with the iPhone 14 Plus. In addition, faster charging is possible with a MagSafe charger. The iPhone 14 Plus features a 21% larger Super Retina XDR display. It delivers extreme contrast to users through OLED technology. The high resolution ensures unparalleled color accuracy - this serves to ensure that all details are sharp and real. With Apple's True Tone feature, the display adapts to external conditions, making it more pleasing to the user's eye. The front and selfie camera have also been significantly improved. Up to 2.5x better photos are now possible even in low light. Action mode ensures that videos are recorded clearly and crisply even at high speeds or with judder. Cinema mode produces videos in absolute top quality - videos with 4K and 24 fps are no problem. Videos in cinema quality!

The iPhone 14 Pro is the absolute top device of the iPhone 14 series - equipped with an innovative 48 MP camera and the new chip from Apple (A16 Bionic) it is unbeatable! The top device will be available for pre-order from 9/9 and will be available from 9/16. The iPhone 14 Pro is available for purchase starting at €1299.00. It will be available in four colors: silver, space black, gold and a new color, dark purple. The case is made of stainless steel. Comparable to stainless steel from the surgical field. The display sizes of 6.1 inches and 6.7 inches are also used here. The top model is the first iPhone without a notch - but Apple goes one better with the Dynamic Island. An absolute innovation, this takes many functions like music, FaceTime and more to another level without users having to interrupt functions. The Dynamic Island brings work, fun and many other functions together. It changes shape and size, shows calls and much more! The iPhone 14 Pro is also equipped with the aforementioned Always-On Display. The device also features the Super Retina Display and accident detection. For the first time, an Apple device gets a 48 MP camera including quad-pixel sensor, this brings up to 4x more resolution. The details of the image are incredible in colors and detail quality. The zoom function also received an upgrade with a 2x tele zoom in optical quality. This allows for up to 3x better low light photos. With the cinema mode video recording, 4K HDR and 30 fps recordings are possible. Also on board is the "Action Mode". Smooth videos on uneven terrain or driving. The battery is more powerful than any other iPhone model - the iPhone Pro Max is capable of 29 hours of video playback. The iPhone 14 Pro up to 23 hours. The iPhone 14 Pro and iPhone 14 Pro Max are the most powerful iPhones ever!

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